&
Advertise Here with Today.com
 

Sep 18 2008

I am a PC (And so can you!)

Published by mcdondees at 10:15 am under Products, Technology Edit This

I am a PC (And so can you!) with Stephen Colbert
(Redmond, WA) In a surprising move, Microsoft Corporation has canceled the puzzling commercials featuring Bill Gates and Jerry Seinfeld. Referred to as those crazy ass commercials that don’t make any fucking sense, most television viewers had no clue what they were supposed to think about the spots. Many felt the commercials had a startling similarity to the television series Seinfeld, in that they seemed to be commercials about nothing.

To replace the ill conceived commercials, Microsoft is looking to leverage the popularity of television shows like The Daily Show with Jon Stewart and The Colbert Report in the critical 18-24 year old demographic. In a new series of advertisements, Stephen Colbert, author of the bestselling book “I am America (And so can you!) will attempt to rehabilitate the image of Windows by taking back the narrative and having a conversation about the real PC. The new ads, which will carry the theme “I am a PC (And so can you!)”, will show Microsoft “audaciously embracing” the phrase “I’m a PC.”

The counterattack strategy is typical for the ad agency, Crispin Porter & Bogusky , which was responsible for the successful advertising campaign for Burger King, which portrays a high-calorie meal as a rebellious personal choice for its target audience of young men. A Microsoft brand marketing manager told the The Fake News Nightly that, “Besides the TV ads, Microsoft is adding content to windows.com , creating a related site called lifewithoutwalls.com , and placing magazine and billboard ads depicting the process of restarting Windows after the ‘Blue Screen of Death.’ After seeing these advertisements everyone will recall just exactly what the real PC is about. Remember, just push the reset button!”
Bookmark and Share

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
Possibly-related Articles:                                        (auto-generated)
Advertise Here with Today.com

One Response to “I am a PC (And so can you!)”

  1. Philoon 18 Sep 2008 at 2:48 pm edit this

    Sounds cool! Any idea when the campaign will start?

Trackback URI | Comments RSS

Leave a Reply

Advertise Here