Sep 22 2008
Heroes exploits profit ability in season premiere
(Hollywood, CA) Tonight, the new season of the highly successful television series Heroes premiered on NBC. After being cut short in the season-ending writers strike, the writers unveiled the most amazing super power yet seen on the science fiction program. In what many are calling the profit ability, the writers have forged a television show that turns a large collection of basically unknown actors into one of the hottest programs on the air and on the Internet. Through a combination of hi-tech special effects, compelling comic book story telling, and just the right amount of comedy and sexiness, Heroes continues to rack up large ratings.
Between the countdown to the season premiere and the back to back airing of the first two episodes of season three, “The Second Coming” and “The Butterfly Effect,” the ability to generate high ad revenues and high audience share could mean trouble for the other networks. But, perhaps the biggest challenge for the show’s new super power is winning back fans who were affected by last season’s super power, the boredom factor. Lulled nearly to sleep by the dreadfully long interlude in ancient Japan, the show has to come back with some surprises. If they can’t deliver what fans are longing for, maybe the creators will be forced to use one of the most frequent super powers used on the series. As fans have seen, whether it is self-healing, healing others, or the unexplainable circumstances that allows most of the characters to rise from the dead, no one seems to ever die on the show. So maybe the creators of Heroes can harness this never say die attitude to keep the show going for years, exploiting their profit ability.
