Oct 15 2008
MySpace users launch response to MyAds
(Santa Monica, CA) Leaders of the largest social network MySpace are noticing an overwhelming response to the release of their newest advertising product, MyAds. The new self service ad platform allows anyone to quickly create a targeted ad and serve it on MySpace. Currently, the platform only allows display ads. Users can choose between a 728×90 or 300×250 ad unit and can create an ad with pre-built templates and a Flash tool, or upload their own.
MySpace users responded quickly by increasing the sensitivity of their “Who gives a shit” (crap) filter. The filter, which has a surprisingly high accuracy, can correctly detect advertisements on the Internet. Once activated the filter will cause advertisements to fade into the background of a web page, causing them to appear nearly invisible. One user who asked to remain nameless, for fear of retaliatory suspension from MySpace, said “I think it’s really lame. I simply throw up the crap filter and keep on surfing profiles looking for new add opportunities. Who gives a shit about those lame ads?”
Chris DeWolfe, CEO of MySpace expressed frustration at the response to MyAds, “Man I just get so pissed. We’re trying to build a business here. Don’t these people understand this? I mean what are supposed to do? Just make everything on the Internet free and advertising free too?”
